For the first time, DaWanda decided to test an integrated brand campaign including Out-of-home, quite a quick shot within a short summer 2017. The aim was to address more women then ever before, especially a younger audience. Having the 4 key concerns of such campaigns on mind (coherence, consistency, continuity, complementary) all channels from OOH big posters to print ads to offline events, from affiliate banners sets to all social media channels and the next release of the app – all showed just a clear simple message DaWanda stands for: unique handmade products made with love.