DaWanda has introduced in 2015 a new unified communication concept. As a result of its expansion, the company needed a new internationally recognizable brand identity as well as an improved mobile shopping experience. With the relaunch of the responsive website, which is available in seven languages, the corporate design of the company with regard to all means of communication has been completely redesigned on both a B2C and a B2B level – and achieved a special mention at the German Design Award 2015.