Brand, Design & Systems Sparring · Strategic Advisor · Coaching
I solve gaps between strategy, systems, and execution in brand, design, and marketing – so people and organisations gain orientation and momentum, backed by 25+ years across categories and markets.
I'm a Brand & Design Lead, currently working from Berlin & Remote. I build and scale brand infrastructure for organisations – across markets, products, and ecosystems.
Short CV
→ 2024-2026 Shopware AG · Head of Brand & Design
→ 2024-2025 Future London Academy Design Leaders 24/25 · DLX MBA
→ 2018-2023 Scout24 Group / ImmoScout24 · Creative Studio Lead
→ 2017-2018 Berlin Brands Group · Creative Lead
→ 2012-2017 DaWanda · Creative Director
→ 2002-2009 Berliner Index Publishing · Founder
→ 2000-2012 Freelance Art Director
Over 25+ years, I’ve led enterprise scale brand systems, group-wide rebrands across EMEA, AI-supported brand ops, and flagship executions under real-world pressure.
My work sits at the intersection of brand ops, governance, AI enablement, and execution at scale. I help teams move faster without losing coherence, reduce dependency on central resources, and turn brand from output into operating system.
Key Skills
→ Making strategic gaps visible and nameable
→ Creating and translating brand strategy into usable systems
→ Stress-testing decisions under uncertainty
→ Clarifying trade-offs across brand, design, and marketing decisions
→ Giving teams language to escalate structural risk
Domain Expertise
✓ Brand & design systems (incl. DAM, governance, adoption)
✓ Platform and marketplace brands
✓ Agency–client collaboration under pressure
✓ Regulated and complex organizations
✓ Rebranding at scale
Selected proof points
✓ 2022 Red Dot Winner Soundlogo
✓ 2020 German Brand Award Winner Design, Special Mention Strategy
✓ 2017 Shortlist Preis für Onlinekommunikation
✓ 2015 icma Award Excellence Concept
✓ 2015 German Design Award Special Mention
Frontify x Horizont Webinar: Branding Automation
Co-hosted webinar on brand governance, efficiency and adoption
Podcast with Digitale Leute
Process, trade-offs and risks behind the rebrand for a practitioner audience
German Brand Award 2020 (Winner Design, Special Mention Strategy)
Interview for Scout24 Blog & PR