Kerstin Ludwig
Kerstin Ludwig

Strategic Advisor · Brand, Design & Systems Sparring · Coaching

 

I solve gaps between strategy, systems, and execution in brand, design, and marketing – so people and organisations gain orientation and momentum, backed by 25+ years across categories and markets.

 

 

Keep decisions coherent over time.

Continuity support over weeks/months so strategy, systems, and execution stay aligned while things change.

→ Scope-based cadence → Decision hygiene + drift detection → Recap + action plan

 

 

How Ongoing Advisory works

 

· Monthly cadence (e.g., 2–4 sessions) + async touchpoints

· Rolling agenda: decisions, risks, trade-offs, stakeholder dynamics

· Lightweight documentation so progress compounds

 

Deliverables

 

→ Decision support

→ Course-corrections

→ Reduced thrash / fewer reversals

 

What managers say…

 

“You can rely on her that even under difficult circumstances all projects will be managed in time and budget.”

— Claudia Helming, Strategic Advisor, Founder & CEO @DaWanda

 

 

Book a Call

 

METHODS & CERTIFICATES

 

Future London Academy Design Leaders 24/25 Scholarship IDEO U 2024 Certificates Hyper Island x CIFS Certificate Sweathead Stragey Accelerator Certificate