Kerstin Ludwig
Kerstin Ludwig

Strategic Advisor · Brand, Design & Systems Sparring · Coaching

 

I solve gaps between strategy, systems, and execution in brand, design, and marketing – so people and organisations gain orientation and momentum, backed by 25+ years across categories and markets.

 

 

End the loop. Make the call.

A focused session to turn messy inputs into one clear decision, with a written recap that makes execution actually happen.

→ Scope-based timebox → Decision log + owners → Recap + action plan

 

 

How Strategy Sprint / Diagnostic works

 

· Kickoff (60 min)

· Review of current reality (assets, workflow, decisions, outputs)

· Optional 3–5 short stakeholder interviews (depending on projects)

· Synthesis + decision workshop

 

Deliverables

 

→ Breakpoint diagnosis (what’s not working + why)

→ Priority list (what to do next / what to stop)

→ Decision points (what must be decided, by whom)

→ Workable setup (roles, decision rules, workflow)

 

What clients say…

 

“The collaboration resulted in a case that serves as a blueprint for us — not as a one-off solution, but as a repeatable strategic pattern.”

— Leadership team @ AI employer branding startup (case confidential)

 

 

Book a Call

 

METHODS & CERTIFICATES

 

Future London Academy Design Leaders 24/25 Scholarship IDEO U 2024 Certificates Hyper Island x CIFS Certificate Sweathead Stragey Accelerator Certificate