Strategic Advisor · Brand, Design & Systems Sparring · Coaching
I solve gaps between strategy, systems, and execution in brand, design, and marketing – so people and organisations gain orientation and momentum, backed by 25+ years across categories and markets.
Make speed safe.
Fractional leadership to fix system gaps and to install decision rules and operating rhythm—so teams move fast without coherence breaking.
What Fractional Lead includes
· Direction-setting (what matters, what stops)
· Decision rules + governance (who decides what)
· Operating rhythm (cadence, checkpoints, escalation)
· Enablement so the team can run without you
Engagement model
→ Fixed weekly time allocation
→ Embedded with key stakeholders
→ Clear scope + handover plan
What managers say…
“Rarely have I worked with someone who achieved top results at such a high level. She knows how to build a high performing team and lead to success.”
— Jan Flaskamp, Director Marketing Communications @ Scout24 SE
METHODS & CERTIFICATES
