Strategic Advisor · Brand, Design & Systems Sparring · Coaching
I solve gaps between strategy, systems, and execution in brand, design, and marketing – so people and organisations gain orientation and momentum, backed by 25+ years across categories and markets.
How I help
✓ Clear direction (positioning, strategy, what to do next)
✓ What’s next: signals & scenarios to avoid short-term traps
✓ A story that sticks
✓ Clear priorities: what to focus on — and what to stop
✓ A diagnosis of what’s not working (where the constraint sits)
✓ What’s not working (where it breaks, and why)
✓ A plan that survives real life (not just slides)
✓ A setup people can run (roles, decision rules, workflow)
✓ Next steps you can execute
FORMATS
→ 1:1 Work / Strategy Sparring (Training / Project)
For development goals, messy decisions, stakeholder navigation, founder thinking.
You leave with: clearer direction, sharper options, next steps.
Suitable for training budgets.
→ Strategy Sprint / Diagnostic (Consulting)
When something’s off and you need to find where it breaks and what to change.
You leave with: diagnosis + priorities + decision points + a workable setup.
→ Ongoing Advisory (Retainer)
When direction needs continuity over weeks/months.
You leave with: ongoing decisions, course-corrections, fewer false starts.
→ Alignment Workshop (Team)
When multiple people need shared direction, scenarios and decisions in the room.
You leave with: aligned direction + trade-offs + decisions + next steps/owners.
→ Fractional Lead (Project / Interim)
When you need someone to set direction, decision rules, operating rhythm.
You leave with: systems that holds under pressure + a team/system that can run without you.
METHODS & CERTIFICATES
Typical situations I work on
→ Brand strategy exists, but doesn’t translate into day-to-day work
→ Brand strategy is outdated / incomplete / drifts
→ ROI of Design is unclear
→ Decisions are delayed, reversed, or constantly debated
→ Design and marketing pull in different directions
→ Cultural / Campaigning drifts
→ DAM or design systems are built but poorly adopted
→ Teams sense risk ahead but can’t name or act on it
→ Professional positioning and decision clarity